KUALA LUMPUR, 28th OCTOBER 2018– LOCKA announces today that the label will début its much-anticipated denim line, LOCKA Jeans. The launch will commence at 3pm, at Fashionvalet Publika, and is expected to draw a crowd of 300, comprising celebrities, social media influencers and LOCKA's clients.
Curves, hips, derrières and diversity are the standout themes that will take centre stage at the event. Denims are re-imagined and re-engineered to honour women of all shapes and sizes. Every body is celebrated and with LOCKA Jeans, LOCKA aims at uniting women through their differences and uniqueness, sending out an empowering message that everyone is beautiful.
'I'm especially excited for this new breed of jeans. It's nothing like you have ever experienced before,' said Shukri Shari, the Creative Director of LOCKA. 'Jeans are a staple piece of clothing that is available in every woman's wardrobe. They are the ultimate go-to when everything else fails. It is important that women own a pair of jeans that will accentuate their body in a way that makes them feel sexy and confident. Hence, with LOCKA Jeans, it is my hope that women can look chic and sophisticated without sacrificing comfort; in high-quality yet affordable pair of jeans that fit their curves perfectly.'
LOCKA is a Malaysian-based clothing brand, established by Shukri Shari Group Sdn Bhd in 2015, with the foresight of providing trendy women's clothing without a hefty price tag. LOCKA Jeans come in sizes 24 to 34, mid-rise, curvy-perfect boot cut in three colours (Black, Dark Blue and Light Blue). LOCKA Jeans are priced at RM189 and available online at LOCKA website, FashionValet Publika, Bangsar Village II, Pavilion and IOI City Mall & FashionValet online.